Tues 5th May
Every leadership event right now is telling you the same thing:
- Adopt AI.
- Accelerate AI.
- Optimise with AI.
- Replace with AI.
It’s a race to prove how technologically advanced you are.
But here’s the uncomfortable question no one is asking loudly enough
As we automate more of service… who is protecting what makes it human?
This is not another event about how to use AI better. It’s a deliberate pause in the noise.We are going to get really human and look at how we can choose differently.
Because while the market is obsessed with artificial intelligence, very few leaders are having a disciplined conversation about Service Intelligence; the human capability that must sit at the centre of it all.
And if we don’t elevate what’s real now, we will slowly, unintentionally replace it.
The Cost of Getting This Wrong
Across industries, leaders are feeling the tension:
- Automation projects accelerating while culture feels secondary.
- Faster systems… but rising complaints.
- Efficiency gains… but emotional flatness on the frontline.
- AI-generated responses… but declining trust.
You can digitise a touchpoint. You cannot automate dignity.
And in a world where everyone can access the same technology, humanity becomes the premium.
This Is Not a Customer Service Event
Service Intelligence is a leadership discipline.
It is the integrated human capacity to see, understand and elevate another person in a moment of service ;supported by AI, but never replaced by it.
It reframes service from a department… to an operating system.
And it asks leaders to make deliberate choices about what will sit at the centre of their organisation: efficiency or humanity.
Join Us | Tuesday 5th May, Melbourne 
Marvel Stadium – Skyline Room
8:30am – 4:30pm
Ticket Price : $195+Booking Fee
A one-day experience for:
• CEOs & GMs
• Chief People & HR Leaders
• Customer Experience & Service Executives
• Operations & Transformation Leaders
• Senior frontline leaders responsible for performance and reputation
This room is for decision-makers.
Those who influence systems.
Those who shape culture.
Those who know something is shifting and want the language and road map to lead it.
Are you ready for…
- A clear definition of Service Intelligence — and how it sits alongside Artificial Intelligence in modern organisations.
- The three leadership shifts required to successfully lead service teams through the next crucial few years.
- A practical CX mapping methodology you can take back to your business — helping you decide, with strategic clarity, what should be automated and what must remain sacred to humans.
- A roadmap to embed Service Intelligence into leadership standards, cultural expectations, and measurable business outcomes.
You won’t leave with vague ideas.
You’ll leave with clarity you can take back to the boardroom.
Because in a marketplace where everyone can automate…
Only some can elevate.
Let’s elevate what’s real.
Not what’s artificial.
About the speakers
Jaquie Scammell
Jaquie Scammell is Founder and CEO of ServiceQ and a global authority on service leadership and human-centred culture. Creator of the Service Habits™ and 5D Service Leadership™ frameworks, she helps organisations elevate performance through human connection, leadership maturity, and Service Intelligence — redefining service as a strategic advantage in the digital era.
Service Intelligence: Elevate What’s Real, Not What’s Artificial
AI is accelerating. Automation is everywhere.
But the real question isn’t what technology can do , it’s what humans must never stop doing.
In this powerful opening keynote, Jaquie Scammell introduces Service Intelligence — a new leadership capability for the digital era.
Discover how leading organisations are deciding what to automate, what to elevate, and where human connection becomes their greatest competitive advantage.
This isn’t anti-technology. It’s pro-human advantage.
Taryn Johnston
Taryn Johnston is a trusted leadership expert and Senior Facilitator at ServiceQ, helping individuals and teams adopt a conscious approach to leadership. Drawing on positive psychology, mindfulness, behavioural profiling, and coaching practices, she creates dynamic learning environments that strengthen productivity, creativity, and sustainable leadership performance.
The Leadership Reckoning
The next few years will either exhaust leaders or elevate them.
Taryn Johnston explores three essential leadership shifts shaping the future of service teams:
- Reverse the Power Model
- Master the Inner Game
- Let Technology Orbit — Not Lead
A confronting, energising session designed to help leaders lead with clarity, resilience, and intention in times of rapid change.
Jennifer Crescenzo
Jennifer Crescenzo is a Facilitator and Creative Strategist at ServiceQ and an Emmy-award-winning filmmaker and educator. With a background in journalism and documentary storytelling, she brings curiosity, creativity, and powerful questioning to leadership and learning experiences, helping organisations unlock insight, perspective, and human connection.
Carl White
Carl White is a leadership coach, facilitator, and ServiceQ practitioner specialising in leadership development, organisational alignment, and sustainable performance. He works with leaders to build clarity, capability, and cultures that prevent burnout while strengthening engagement, accountability, and long-term organisational impact through practical, human-centred leadership practices.
Human Sacred vs Automatable Moments
Not every customer moment deserves automation.
Some moments should become more human — and more valuable — than ever.
In this interactive session, Carl and Jennifer guide you through mapping the moments that technology should streamline and the moments humans must elevate.
Expect practical tools to:
- Identify high-value human touchpoints
- Design smarter service experiences
- Turn human connection into commercial advantage
Because in the future of service, humanity becomes premium.