Prefer to listen?
Would you pay to experience your business or brand? What does someone gain or save by spending with your business?
While it may be complex to quantify in financial terms the impact of making someone feel good, don’t think for a second that it doesn’t matter. In fact, it matters a lot. Service experiences are a distinct economic offering: time well spent or time well saved.
- Time well spent.
Offering an experience so engaging that customers cannot help but spend time with you (and therefore spend more money with you) puts a premium on the experience itself. You truly leave people better than you found them.
- Time well saved.
People finding what they want, when they want it, with incredible ease and convenience and with the physical environment supporting this goal, means time well saved. It gives customers time back so they can do things they love and make the most of their time in your environments.
Perhaps there’s also a third way to look at the value you bring to people when they experience your brand or business, and that is time well spent AND time well saved. You get both an engaging experience AND ease and convenience.
PS: this blog was inspired by my stepson Mihali and our conversations on the day we walked around the streets of Milan.
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